What is New Media?
"New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century." - Wikipedia
huh?
In marketing we are all accustomed to the traditional forms of media: Newspapers, Television, Radio, Magazines and Direct Mail. Hence, New Media marketing is the application of anything that is not traditional media. Specifically the use of Social, Interactive and User-Initiated Web 2.0 technology.
What are the forms of New Media?
Local Search Reviews
Social Networking
Podcasting / Video Podcasting
Blogging
Mobile Applications and Advertising
Social Communication and Bookmarking
And Many More...
New Media on YouTube
New Media Discussions
See what the industry is saying about New Media:
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