Why Use New Media?

$23 Billion was spent on online advertising in 2008* with an estimated $25 Billion in 2009. Are your competitor's a part of that?

Online marketing and advertising is no longer an 'experiment', it is becoming a critical component of any marketing campaign. But that doesn't mean that you need to spend billions to get back a great ROI. Harnessing the power, flexibility and wide reach of New Media can be as simple as setting up a Facebook page, or a company Blog, with little to no cost. The trick is figuring out which of these technologies will help your business and how to manage them effectively. 

Why Use A Consultant?

So now that you have decided that New Media is for your company, who do you go to for help?


 Large Marketing Firm:
  • High cost of entry ($5,000-$25,000 retainer)
  • High operating costs
  • Not in control of your campaign
  • Slow response
  • Impersonal service
  • Competing with bigger clients
Consultant:

  • Very low cost of entry
  • A fixed hourly rate = predictable cost
  • No hidden/overhead costs
  • Personal one-on-one service
  • Empowered with knowledge about New Media tools
  • Full control of your campaign
  • The ability to implement changes/updates yourself
  • All clients pay the same rate and are equally important

Did you know that Web 2.0 technologies can...

  • - help you lower your operating cost?
  • - improve your team's communication?
  • - provide you with detailed feedback from your customers?

 

Questions?

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